28 August 2019
The Driology Logo - Inspiration & Evolution
by Steve Symons
What do you see when you look at the Driology logo? I recently took a nostalgic look back at my early hand drawings, drafted during the excitement of our brand establishment. Amongst them were a selection of logo images I toiled over for many an hour. It’s not as easy as one may think to design a strong, on brand logo. So, what are you meant to see?
D for Driology: (not that original I hear you say, but it’s how the D is formed)
The leaping salmon: a rare but iconic moment I have witnessed at the weir
The water droplet: be it of rain or river, both associations of waterproof apparel
The inspiration, the evolution, the original drawings (merely one of hundreds!) As you will see I took inspiration from the salmon leaping a weir and evolved the image with a water droplet to create the D. To finish, a surrounding box signifying protection.
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